AmpUp
AI coaching for in-home sales teams

Every rep sells differently.
So we coach every rep differently.

AmpUp records every in-home appointment and learns how each of your reps sells. What they do well. Where they lose jobs. Then it coaches them, one by one, before the next knock.

Works with ServiceTitan, Salesforce, Jobber and more · Live in 30 days · No rip-and-replace
Booking rate, climbing
Cohort · last 6 months
Live
0255075100JanFebMarAprMayJunTARGET 70%
The problem

Your top rep closes 6 out of 10. Your newest closes 2.

Most coaching tools record calls and hand you a scorecard. The same scorecard for everyone.

But your reps don’t lose jobs the same way. One loses at price. One never asks for the sale. One talks past the customer’s real worry.

Coaching them all the same way fixes none of them.

The battlecard

Before every appointment, each rep gets their own game plan.

We call it the battlecard. One page. Built by AI for that rep, that customer, that job.

One page covers
  • What this customer cares about, from the booking call
  • The two things this rep needs to do better, from their own past appointments
  • The exact words that work when this objection comes up

The rep reads it in the truck. Two minutes. Then walks in ready.

MR
Mike Reyes
8 years in the field
Battlecard
Appointment
Johnson Residence · HVAC · 2:30 PM
What the customer cares about
14-year-old system died twice this summer. Baby in the house. Asked about monthly cost on the booking call.
Your two focus points
  • You fold when you hear “I’ll just repair it one more time.” Hold the line.
  • Lead with financing. You wait too long to bring it up.
The line that works
“A repair buys you months. With a newborn, let’s price what buys you ten years.”
SK
Sarah Kim
First season
Battlecard
Appointment
Johnson Residence · HVAC · 2:30 PM
What the customer cares about
14-year-old system died twice this summer. Baby in the house. Asked about monthly cost on the booking call.
Your two focus points
  • You rush past the home walkthrough. Slow down. It builds the case.
  • You quote one option. Always present three.
The line that works
“Here’s what your top closer says when price comes up: anchor on the monthly payment first.”

Same appointment. Two reps. Two different battlecards. That’s the point.

It gets smarter every job

AmpUp learns your team. Your first month is the worst it’ll ever be.

Every appointment teaches AmpUp more about each rep. What they fixed. What still trips them up. What your best closers do that others don’t.

Other tools give you the same reports forever. AmpUp compounds. The longer you run it, the better it coaches.

Coaching, end to end

One AI. Every rep, every appointment.

Before the knock, during the appointment, and after — AmpUp coaches every rep through the moments that win or lose the job.

AmpUplearns every repMRMike Reyes8 years in the fieldHolds the line on repairSKSarah KimFirst seasonAlways present three options
01

Battlecard before the knock

Every rep gets a one-page game plan built for that rep, that customer, that job — on their phone before they walk up to the door.

02

Live coaching in the home

When the objection lands, the right response is on the rep's screen. Help in the moment, not fifteen minutes later in the truck.

03

Post-call analysis

Every appointment captured and analyzed. Each rep's gaps surface on their own profile, and the next thing to practice is automatic.

04

Virtual ride-alongs

Managers coach by exception from anywhere. See every deal, jump in on the big ones, skip the drive time.

Live in 30 days

What changes in 30 days

No rip-and-replace. No year-long rollout. Here’s your first month.

Day 1

Recording from day one

  • Connect your CRM in minutes
  • Start recording the same day
  • White-glove onboarding from day one
Week 1

First battlecards out

  • Every rep gets their own game plan
  • Reps see their own numbers
  • Managers see who needs help, and with what
Day 30

Coaching runs itself

  • Every conversation captured and analyzed
  • Every rep has their own coaching profile
  • Managers coach by exception, not ride-along
Who we serve

Whether you have 3 reps or 3,000

From your first sales hire to a national franchise network. AmpUp coaches every rep on their own gaps, at any size.

3–50 reps

Growing teams

Your first real sales org. Get coaching that scales without hiring a sales manager for every five reps.

  • Every appointment recorded
  • Per-rep battlecards
  • CRM auto-sync
50+ reps

Large organizations

Standardize the playbook. See which patterns win. Spread them to every team and location.

  • Team dashboards
  • A playbook that updates itself
  • Per-rep coaching at scale
Strategic

Franchises & PE

One dashboard across every location. Benchmark them. Find out why one branch closes at 50% and another at 30%.

  • Multi-location dashboards
  • Branch benchmarking
  • Dedicated success team
Industries we serve

Built for the trades that run on appointments

AmpupAmpUp coachingLead with financingHVACRoofingSolarPlumbingElectrical
FAQ

Questions, answered

An AI that records every in-home appointment, learns how each of your reps sells, and coaches them one by one — with a battlecard before the knock, live help during the appointment, and per-rep analysis after. Managers coach by exception with virtual ride-alongs instead of riding along in the truck.
Those tools record appointments and score everyone against the same checklist. AmpUp builds a profile of each rep and coaches each one on their own gaps. Your reps get different coaching because they have different problems.
Open the app, hit record. That's it. The battlecard shows up on their phone before each appointment.
Framed right, AmpUp is the rep's own coach, not a manager watching over their shoulder. Reps hate being graded. They like making more money. When the coaching is about their own gaps, and their close rate climbs, they stop resisting it and start asking for more.
Minutes to connect. Recording the same day. Full value in 30 days. White-glove onboarding the whole way.
Yes. ServiceTitan, Salesforce, HubSpot, Jobber, AccuLynx, JobNimbus, RingCentral, i360 and more.
Yes. Recording customer conversations is legal across the US. In two-party-consent states — California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington — you notify the customer first. AmpUp's built-in consent tools handle this automatically, so your reps never have to think about it.
Encrypted in transit and at rest. Never used to train third-party models.

Integrates with ServiceTitan, Salesforce & every platform you run on

ServiceTitanSalesforceHubSpotJobberAccuLynxJobNimbusRingCentrali360ServiceTitanSalesforceHubSpotJobberAccuLynxJobNimbusRingCentrali360
See AmpUp in action

Stop losing jobs you already earned.

See how AmpUp learns every rep and coaches each one, one by one, before the next appointment.